The ITV network switched off all seven of it’s channels over the UK bank holiday weekend for an hour. This was to encourage watchers to leave their living rooms and get involved in sport and also to celebrate Team GB’s Olympic successes.
Broadcasting stopped from 9:30am on the 27th of August. As well as this, thousands of sports clubs were open in order to allow people of the UK to try out new sports for free. This was organised by the National Lottery.
This event was all part of the Olympic celebrations to welcome home Team GB from Rio. Emmerdale and Coronation Street sets were used to host events. Other places involved included the Glasgow National Hockey Centre and Copper Box Arena in London.
Greg Rutherford, a bronze medal winner in Rio, strongly urged viewers to get involved in these events. He stated that people don’t need to be Olympians to be a part of Team GB.
The usual programs which were not shown due to the switch off included Coronation Street and Murder She Wrote.
I Am Team GB stated that the homecoming event was intended to inspire everyone no matter what their level of physical activity was so that they can come together with the heroes of the Olympics as part of the U.K.’s biggest ever sports day.